i liked it a lot. the first few episodes are a little misleading, making you think it's just a silly comedy show but it's actually a lot deeper than that. bojack is lonely, regretful, selfish, scheming, insecure but he's written well so he extracts sympathy from the audience. my favourite episode from season one is episode 11 where bojack is having drug hallucinations, imagining a life where he's a husband, father, that sequence was emotional, along with the part where he is desperate for Diane's approval, that maybe she believes that deep down he is a good person. she never replied atm, but later she told bojack that she doesn't believe in deep down, she thinks that all that you are, are the things that you do.