𝘈 𝘳𝘦𝘢𝘴𝘰𝘯 𝘧𝘰𝘳 𝘣𝘦𝘪𝘯𝘨 𝘐𝘬𝘪𝘨𝘢𝘪 is a japanese word that describes your reason to get up in the morning. It is how you would describe the thing that keeps you going trough you ups and downs, (a family member, hobby, pet, ...) and motivates you to move forward in life.